INSIDE THE MIND OF REI KAWAKUBO AND HER FASHION EMPIRE

In 1973, she officially founded   commes des garcons  the Comme des Garçons company in Tokyo, and by the late 1970s, the brand had gained a significant following in Japan for its avant-garde aesthetics and rejection of traditional femininity. Black became her signature color—more than just a palette choice, it was a symbol of resistance, rebe